Motor Media Inc. Motor Vehicle Company. Petersen Publishing Employee Reunion, Los Angeles, California. Hot Rod Magazine The three companies are making huge investments in human resources and housing for the large collection. Many of the negatives used for publications like Hot Rod, Car Craft and Motor Trend were cataloged and stored with great care. Animal Services. This brand new 208-page hardcover takes an inside look at Petersen’s life as well as the growth of his highly successful publishing company. Magazine. Petersen Publishing was a valued prize for those in the publishing industry, and as the company entered 1996, the winner of the prize emerged. Author: Petersen Publishing … A page for PPC employees to reminisce. Classic Truck Performance. Caruso presented with Navy SEAL Foundation Patriot Award, WeHo business leaders share advice for ‘NextGen’, The Petersen offers inspiring virtual school tours, Petersen Automotive Museum raises record $1.2M, Car enthusiasts prepare for Petersen’s Car Week, Petersen team ups with new partners for car week, VINTAGE: Bikers help children during celebration at the Petersen, Petersen museum provides inside coverage of fan favorites, Driver of stolen Tesla dies after crash on La Brea, O’Farrell settling in as Hollywood councilman, Council votes to demolish Great Hall/Long Hall, War of words waged with L.A. It follows his path from a U.S. Army Air Corps photographer to a media mogul, and it’s loaded with 250 rare and tons of never-before-seen photos from the Petersen archives. Save my name, email, and website in this browser for the next time I comment. Our mission is to explore and present the history of the automobile and its global impact on life and culture using Los Angeles as a prime example. slide-1822441 Clockwise: 1960 Barbershop Car, 1967 … Petersen Publishing Co.'s incomparable photo archives go back to 1955 (Petersen is the erstwhile publisher of Hot Rod and other enthusiast magazines). Read about Petersen Publishing's old photo studio where countless historic cars and people were photographed there for HOT ROD, Car Craft, Rod & Custom, Motor Trend, and many others. They had no regard for the historical value that was later realized. That came under the direction of the lead photographer Bob D’Olivio who set up hundreds of file cabinets and put the negative strips in to protective sleeves. Many of the negatives used for publications like Hot Rod, Car Craft and Motor Trend were cataloged and stored with great care. Speculation about the company's future owner reached a conclusive end in August 1996, when Petersen Publishing was put on the auction block. Purchased by the Peterson Museum in 2001, and re-restored to its present condition. Petersen Photo Archive, Los Angeles, California. Peterson’s first self-help book, “12 Rules for Life: An Antidote to Chaos,” has sold more than 5 million copies worldwide. Local Business. Petersen Publishing Archives It took people like Thomas to track down, dumpster dive and pull out thousands of negatives. Many of the negatives used for publications like Hot Rod, Car Craft and Motor Trend were cataloged and stored with great care. The Petersen Publishing Digitization Project beckons to the original wishes of Robert E. Petersen himself to preserve, unify, and share the archive of Petersen Publishing photographic materials. Required fields are marked *. © 2016 Park Labrea News and Beverly Press, All Rights Reserved. The Petersen automotive troubleshooting & repair manual. Hot Rod Magazine The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to 1997. This project has helped propel the Petersen to the forefront of automotive thought for future generations to come.”. A momentous era in American history loses a little shine with the passing of a true automotive legend. Unfortunately, many years later the new owners of Petersen decided the cabinets were taking up to much room and started pushing them in to parking lots, back alleys and trash bins. 438 likes. Petersen Publishing Employee Reunion, Los Angeles, California. Classic Truck Performance. Petersen Publishing Company; Books by Petersen Publishing Company. Led by Petersen Archivist Laura Fisher, Petersen Director of Technology Alex Rosales and Motor Trend Group Archivist Thomas Voehringer, the project team consisted of passionate automotive historians and film preservationists who evaluated the significance of the collection as a whole. Filed under books , canada , lgbtq , psychology , publishers , 11/25/20 Until people like Thomas Voehringer from TEN, along with representatives of the Petersen Museum and SEMA decided it was time to try piecing this all back together. “Our namesake Robert E. Petersen single-handedly built the world’s largest special-interest publishing empire,” Petersen Museum Executive Director Terry L. Karges said. Local Business. The automotive photography collection in the Peter Publishing Archive documents decades of automotive history; digital preservation is a form … Archivist with The Enthusiast Network (TEN). More than 70 years later, the company’s archives will be digitized and uploaded to the internet by an automotive museum he founded. Author: Erwin M. Rosen, Petersen Publishing Company. THE DONNA REED SHOW - Paul & Patty Petersen At Home Layout - Shoot Date: October 10, 1963. DISCLAIMER NOTICE: In partnership with SEMA and MotorTrend Group, the Petersen Automotive Museum is currently in the final stages of digitizing 1 million historic images from the Petersen Publishing Archive. An East Los Angeles native, Petersen started the company in 1948 when he and a partner began publishing Hot Rod magazine. Read about Petersen Publishing's old photo studio where countless historic cars and people were photographed there for HOT ROD, Car Craft, Rod & Custom, Motor Trend, and many others. PPC published many popular titles like Hot Rod, Car Craft, Sports Car Graphic, Motor Trend, Guns & Ammo as well as more obscure magazines like True, Pacific Skipper, and Combat Arms. [dropcap] P [/dropcap]etersen Publishing has been around documenting the Hot Rod, Custom Car and Drag Race scene from the early days. The archive will make the 60 year history of Petersen Publishing photography available to the public. The Petersen Publishing Digitization Project beckons to the original wishes of Robert E. Petersen himself to preserve, unify, and share the archive of Petersen Publishing photographic materials. Experience the Petersen Automotive Museum, featuring 100,000 sq ft of exhibits, 25 galleries, and over 300 vehicles. The Petersen Automotive Museum has partnered with Motor Trend Group, formerly known as TEN: The Enthusiast Network, to digitize 1 million images from the Petersen Publishing Archive. The Petersen Automotive Museum has partnered with Motor Trend Group, formerly known as TEN: The Enthusiast Network, to digitize 1 million images from the Petersen Publishing Archive. Publishing many magazine titles over the years. 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