5★ With brands that have won the hearts of consumers everywhere, we are in almost every home across the length and breadth of India. The major first world markets like U.S.A., UK, Canada, Australia, New Zealand and Middle East are relishing Parle products. Srikaayaa Crusade - Wholesale Distributor of parle agro products, eureka forbes & other products since 2016 in Bengaluru, Karnataka. The brand has signed Priyanka Chopra Jonas as the national brand ambassador to maximise reach and awareness of the new launch, while Jr. NTR has been signed in as the brand ambassador for Southern India. Beverage company Parle Agro has launched a new drink ‘B-Fizz’, a refreshing malt flavoured carbonated drink with apple juice. B-Fizz is an exciting new addition to the fruit plus fizz based product portfolio from Parle Agro, who pioneered this category with Appy Fizz. The campaign is bold, it’s unique and I’m sure consumers will fall for the bold taste too just like I did.”. MUMBAI: Leading beverages-maker Parle Agro is planning to enter new categories and ramp up the sales and distribution network for its existing products to achieve its target of clocking Rs 10,000 crore topline by 2022, a top company official has said. Copyright © : 2018 BestMediaInfo.com All rights reserved. Pack Details: 1. And we are in the business of refreshing India. Special attention is given to the fact that care and caution is exercised in the purchase of raw materials and high hygienic standards are maintained in all its manufacturing units.The internationalquality of the biscuits has made them a winner in the eyes of a common person. The power of Rs 10 has successfully driven massive distribution expansion for the company and has become the fastest-growing SKU for Parle Agro. Parle Industries share price live updates on The Economic Times. To drive excitement and demand, the brand has undertaken large-scale sampling of the product through various direct-to-consumer delivery apps. Parle Agro’s flagship mango drink, Frooti, is sold in portion packs to offer on-the-go refreshment for children and young people. Bailley Soda is one of the strongest sodas in the country, promising incredible power with every sip. Pack Details: 1. Ltd. Frooti was launched in 1985 in Tetra Pak packages. Parle Agro’s turnover in 2019 stood at ₹6,500 crore. Subsequently, we have been extremely particular about our Rs 10 price point that’s unmatched in the market. Additionally, the strong and distinctive red coloured packaging resonate the boldness of this light and refreshing drink that is ready for consumption at any time of the day or night. The TVC campaign will be supported by impactful and innovative print, mobile and digital activations. NEW GOOD DAY ChOCO-NUT. And we are in the business of refreshing India. 3★ With marketing investments of Rs 40 crore, Parle Agro is looking to build tremendous buzz for B-Fizz through a high-decibel marketing campaign. Call for entries open for BuzzInContent Awards 2020 ENTER NOW. These three companies were Parle Products, Parle Agro and Parle Bisleri. Starting out in 2005 as a great-tasting, healthier alternative to colas, 'Fizz' soon became a favourite amongst the Indian youth. Frio is available in 250ml and 600ml PET. 18. The Cola and Orange RGB will be launched soonFrio is a range of deliciously flavoured carbonated drinks. Ltd. At a time when everyone is trying to look beyond the pandemic called Covid-19, … The aggressive marketing, bold packaging and attractive price point is set to create waves in the carbonated soft drink (CSD) category. Bailley, our packaged drinking water brand renowned for its purity, is one of the largest water brands in the country and one of the most widely available. Parle Products Private Limited is an Indian food products company. Ltd. V.S. Tel: 022-6713 0300; Fax: 022-6691 6926; Follow Us. B-Fizz will also be the sponsor for select marquee television properties. It begins with two new TVCs, one featuring Priyanka Chopra for national media and the other featuring Jr. NTR exclusively for southern markets. NutriChoice. 2★ “We will continue to focus on mass appeal products and are on track to achieve a turnover of ₹10,000 crore by 2022,” Chauhan added. With a strong presence in over 50 countries already, we are all set to become the first Indian global Food & Beverage company. Good Day . Parle Agro has even deployed OOH for higher impact across 96 cities as of now. This dominance will not only help scale up our robust distribution efforts post the lockdown, but ensure B-Fizz is accessible to a larger audience. Parle G biscuits are taken as snacks during tea times or any other time. ", Speaking on his continued association with Parle Agro, Jr. NTR said, “It’s a delight to be associated with Parle Agro’s new flavoured sparkling drink, B-Fizz. We launched it originally as a niche product but over time we saw the acceptance of the product," Parle Agro Joint Managing Director and Chief Marketing Officer Nadia Chauhan told PTI. Choco Chunkies. It owns the famous biscuit brand Parle-G.In 2019, it had a dominant share of 7% of the global biscuit market but in the last few months the brand grew by leaps and bounds and as of 2020, it has a 50% dominant share of the global biscuit market. Fruit and fizz is an interesting category in the beverage market and the malt flavoured B-Fizz should be a refreshing addition, which I’m sure will soon become a favourite for many. We are Parle Agro. PARLE AGRO Parle Agro is an Indian company that is a subsidiary of Parle and it owns three major businesses Beverages Water Foods Parle Agro mainly focuses on bottled and (or) canned beverages as illustrated below: Parle foods can also be considered as part of Parle products as their produce is similar. 1 beverage company in the country. NEW GOOD DAY BUTTER. New GOOD DAY CASHEW. The products of Parle Products were mainly consists of Biscuits, Sweets products, and Snacks. PARLE G 37.5 GMS MRP 3. Oat Cookies. Keeping popular products at magic price points Since its launch in 2010 sales of Frooti in Tetra Brik ® Aseptic 160 Slim have grown from 39 million to over 1.1 billion packs per year The story in brief. 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